Setting revenue targets is easy. Building teams that deliver is hard.

Sales coaching that helps leaders and teams win bigger deals and perform under pressure.

15+ years in B2B sales & leadership · Certified Mental Performance Coach

Find where your sales team needs support.

Assess your team

No cost · 5 minutes

Prefer to talk? Book a Performance Review

Trusted by founders and leaders at

Ignite Procurement case

4.6×

Revenue

Revenue versus the previous comparable period.

eNPS

Employee Net Promoter Score: how likely employees are to recommend their workplace.

“We've made a huge quality journey.”

Remi Morken, CCO, Ignite Procurement

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When ambition demands more from your sales team

You’re growing the sales team, but too many deals still depend on you personally stepping in.

Sales targets are rising, and you need more of the team to deliver consistently, beyond your strongest sellers.

You’re pursuing larger, more complex deals and need greater confidence in the decisive buyer conversations.

You’re entering a new market, and the team needs to succeed with new customers and different sales demands.

We start with a real sales situation and identify what you or your team need to get better at.

Einar Michaelsen, founder of Circular Resale

“We've always had big ambitions.”

Working with Philip has helped us turn them into consistent execution — with clearer priorities, stronger performance and greater capacity to grow.

Einar Michaelsen, Founder, Circular Resale

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Services

Three ways to build capacity

01Individual

1:1 Sales Performance

Perform at your best when the stakes are highest.

For ambitious sales professionals who want to win bigger deals, take on greater responsibility and perform more consistently under pressure. Build the preparation, confidence and focus to lead stronger buyer conversations, make better decisions and deliver when it matters.

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02Team

Team Performance

Turn individual potential into consistent team performance.

For one sales team aiming for more consistent execution. Coaching helps the team practise shared decisions, collaboration and ownership of agreed next steps in real deals.

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03Organisation

Embedded Performance Partnership

Build a sales organisation less dependent on you stepping in.

For commercial leaders and teams navigating growth or new markets. Ongoing coaching across the organisation supports leadership, clear expectations and team ownership, with the goal of reducing reliance on leaders to rescue deals.

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After an initial conversation, you receive an individual proposal with focus, scope and price before you decide.

Not sure where to start? Book a Performance Review

PERFORMANCE CAPACITY™

Commercial structure. Human performance.

Performance Capacity™ combines GTM and commercial structure with human performance. The framework connects commercial priorities and sales processes with the leadership, behaviours and focus needed to turn them into results.

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“I can highly recommend Philip Kerr if you want to strengthen sales in your business.”

Merete Østerud, CEO, START i Vestfold

Commercial experience. Human performance expertise.

15+ years in B2B sales, GTM and commercial leadership. Today, I specialise in the human side of sales performance. I help sales leaders and teams develop the leadership, behaviours and focus needed to deliver consistently under pressure.

15 years in B2B sales & leadership
Hintsa Performance Coaching Certification — in progress
Revenue Architecture Mastership

Questions before we talk

Commercial priorities and sales processes give direction and structure. In live sales situations, we connect that structure to leadership, behaviours, focus and performance under pressure through preparation for decisive buyer conversations, decisions in complex deals and follow-through on agreed next steps. Performance psychology and frameworks developed in elite sport support this work.

For leaders, clear commercial priorities, expectations, effective coaching and accountability work together to support consistent execution and team ownership.

Progress is tracked through agreed behaviours and relevant sales indicators.

I work with sellers taking on larger deals, commercial leaders growing their teams and sales teams raising their ambition. Companies entering new markets or facing uneven execution may also need to develop how leaders and teams work together. We start with the situation and the capabilities it calls for.

Start with a 60-minute Performance Review, at no cost and with no obligation. We look at what is working, your ambition, any change in responsibility and the capabilities you may need next. If there is a fit, you receive an individual proposal with focus, scope and price before deciding what comes next.

We establish a baseline and agree what progress looks like for your individual or team goals. We track relevant behaviours, such as preparation, focus and decision-making under pressure, alongside agreed sales indicators such as pipeline execution, conversion and target attainment. The measures depend on your role and priorities. Coaching supports progress towards your goals.

PERFORMANCE REVIEW

Find what’s holding sales performance back.

We start with a real sales challenge you or your team are facing. Together, we explore what needs attention and which priorities matter most, then discuss whether working together makes sense.

A REAL CHALLENGE

We examine a concrete sales challenge and how it affects your work or your team.

WHAT NEEDS ATTENTION

We explore what is holding you back and what to prioritise.

WHETHER WE FIT

We discuss whether coaching fits your needs or your team’s, and whether to work together.

Book a Performance Review

60 minutes · No cost · No obligation

Based on the Performance Capacity™ framework.