Setting revenue targets is easy. Hitting them is hard.
Philip Kerr combines proven performance principles from Formula 1 and Fortune 500 companies with Revenue Architecture and 15 years of B2B sales experience to turn strategy into consistent execution.
Engagements start at NOK 30,000/month, with tailored options for individual leaders, teams and sales organisations. Get in touch to find the right fit.
Trusted by founders and leaders at
“We've always had big ambitions.”
Working with Philip has helped us turn them into consistent execution — with clearer priorities, stronger performance and greater capacity to grow.
Einar Michaelsen, CEO, Avei
Most organisations don't have a strategy problem. They have an execution gap.
Don't manage the outcome alone. Build the capacity that creates it.
Performance happens where human capacity meets commercial execution.
HUMAN
COMMERCIAL
PERFORMANCE
Performance Capacity™
Consistent commercial execution isn't just a matter of strategy or willpower. It requires building specific human and commercial capacity over time — in the person, the team and the environment around them. Without that capacity, even a good plan breaks down under pressure.
How we work
How we work
Performance Capacity Audit
Identify where performance and execution are breaking down and receive a focused blueprint for improvement.
Executive Performance Coaching
Build the clarity, capacity and behaviours required to lead and perform consistently under pressure.
Team and Sales Performance Program
Strengthen human performance, leadership, sales execution and commercial operating rhythm across the team.
Results
What this looks like in practice
Featured result
“We've always had big ambitions.”
Working with Philip has helped us turn them into consistent execution — with clearer priorities, stronger performance and greater capacity to grow.
Einar Michaelsen, CEO, Avei
“This type of work is for people who know they have more in them that needs to come out.”
Common questions
What people ask before reaching out
Performance Capacity describes what it takes for individuals, teams and organizations to perform at a high level as complexity, uncertainty and pressure increase. It is the philosophy behind all of my work, strongly grounded in performance psychology: a stable core, trainable capabilities, and an environment that supports them.
Most engagements start with the Performance Capacity Audit: diagnostic sessions plus a written Performance Capacity Blueprint that locates the gap. From there, Executive Performance Coaching runs a minimum of 3 months, with two 60-minute sessions per month plus async support between sessions. The Team and Sales Performance Program is tailored, typically 3–12 months, combining 1:1 coaching, team sessions and leadership check-ins depending on where the gap sits.
I've spent my career on both sides of performance.
I started by building commercial systems designed to improve performance. But systems don't execute—people do. That took me deeper into human performance and eventually to where the two meet.
- 14+ years in B2B sales, growth and commercial leadership
- Experience building and leading high-growth commercial organisations
- Revenue Architecture Mastership
- Hintsa Performance Coaching Certification — completing 2026
Better capacity. Better performance.
If your strategy is ahead of your execution, let's find out why.
No preparation required.
Newsletter
Monthly thinking on performance capacity, written from the field.
Just what's working, nothing more.