Setting revenue targets is easy. Hitting them is hard.

Performance Capacity™ brings together sales execution, performance psychology and frameworks developed in elite sport to help sales professionals, commercial leaders and teams perform consistently under pressure.

We apply these foundations to live sales situations: preparing for high-stakes buyer conversations, navigating complex deals, handling objections and setbacks, and following through on agreed next steps. You develop the focus, confidence, emotional regulation and resilience needed to execute when the stakes are high. Clear direction and personal standards guide how you prepare, make decisions and hold yourself accountable.

For leaders, we work on the conditions that support consistent sales execution: clear expectations, effective coaching and team accountability. The aim is to build a team that takes ownership, with fewer deals depending on you stepping in.

Progress is tracked through agreed behaviours and relevant sales indicators.

I work with sellers taking on larger deals, commercial leaders growing their teams and sales teams raising their ambition. Companies entering new markets or facing uneven execution may also need to develop how leaders and teams work together. We start with the situation and the capabilities it calls for.

Start with a 60-minute Performance Review, at no cost and with no obligation. We look at what is working, your ambition, any change in responsibility and the capabilities you may need next. If there is a fit, you receive an individual proposal with focus, scope and price before deciding what comes next.

We establish a baseline and agree what progress looks like for your individual or team goals. We track relevant behaviours, such as preparation, focus and decision-making under pressure, alongside agreed sales indicators such as pipeline execution, conversion and target attainment. The measures depend on your role and priorities. Coaching supports progress towards your goals.