PERFORMANCE COACHING FOR B2B SALES TEAMS
Build a team that delivers.
I help your salespeople turn strategy and knowledge into better customer conversations, stronger follow-through and more consistent execution, with less need for you to step in.
TRUSTED BY FOUNDERS AND LEADERS AT
CLIENT EXPERIENCE · IGNITE PROCUREMENT
Helping a team handle the demands of a new market.
Client-reported team outcomes
- Team revenue
- 4.6×
- Team eNPS
- 67
Explore how Ignite’s team developed the capabilities to grow a new market.
Growth changes what your people need to do.
A strong team can still need to develop for what comes next.
A new market.
Your salespeople need to understand different buyers, test assumptions and build relevant customer conversations.
Larger, more complex deals.
More stakeholders and greater perceived risk ask more of their business cases, judgement and ability to guide a decision.
New leadership responsibilities.
A strong salesperson becoming a manager needs to set expectations, give feedback and develop others.
Higher ambitions.
The next target may require better qualification, preparation and follow-through across more of the team.
Development helps people prepare for these demands and address the difficulties already showing up in their work.
When too much of the selling still depends on you.
Important deals keep coming back to your desk.
You build the business case, handle the difficult question or reconnect with the decision-maker. The deal gets your attention. Other leadership priorities wait.
The same gaps appear in the next pipeline review.
Opportunities have activity, but no clear customer commitment. Your team needs to get better at finding out what will move a decision forward.
Investment in tools hasn’t changed the conversations.
A new process, methodology or AI tool is in place. People still need the judgement and practice to use it well with customers.
When these patterns persist, management time goes into repeated intervention and sales effort stays tied up in opportunities that may not progress.
EMBEDDED PERFORMANCE PARTNERSHIP
More people ready to deliver. More room for you to lead.
Growth asks more of your people, but too much still depends on a few strong performers or you. You see who needs support, yet time is scarce.
I work alongside your commercial leadership to develop selected salespeople and managers. We begin with an initial 90 days, connecting individual development to live opportunities, customer conversations and leadership situations.
Build a team you can rely on more widely.
When the same people carry the difficult deals and decisions, growth puts more pressure on them. Help more of your team develop the skills, confidence and judgement to handle greater responsibility.
Make development show up in everyday work.
Training and feedback only create value when people use them. Help your people turn what they learn into better preparation, stronger conversations and consistent follow through, with practice and support between sessions.
Help your people stay effective when pressure rises.
Setbacks, competing priorities and higher expectations can disrupt even capable people. Develop the structure, focus and resilience to regain perspective, choose what matters and keep taking purposeful action.
“I can highly recommend Philip Kerr if you want to strengthen sales in your business.”
Merete Østerud, CEO, START i Vestfold
I’ve carried the target and led the team.
I’m Philip Kerr. My background includes more than 15 years in B2B sales and leadership at Lime CRM, Winningtemp and SalesScreen.
I bring experience of selling, building markets and developing teams, alongside my own experience of high performance coaching.
15+ years in B2B sales and leadership · Revenue Architecture Mastership · Hintsa Performance Coaching Certification (in progress)
That combination shapes how I work: develop selected salespeople and managers in real work, within your existing processes and tools. You retain team management and responsibility for selling.
More about meWhat does your team need to deliver next?
Bring a growth ambition or a situation you want to improve. In 30 minutes, we’ll discuss the demands on your people, what needs to develop and whether an initial 90 days of the Embedded Performance Partnership fits.
Let’s talk30 minutes · No cost · No obligation
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