Setting revenue targets is easy.Hitting them is hard.
Building the human capacity behind commercial performance.
15 years in B2B sales & scaling · Revenue Architecture · Hintsa Performance
Trusted by founders and leaders at
“We've made a huge quality journey.The commercial results are moving in the right direction, and the team is highly engaged.”
Remi Morken, CCO, Ignite Procurement
4-month Performance Capacity Programme · Swedish sales team · Enterprise B2B
What changed
4.6×
Revenue — vs. previous comparable period
67
eNPS — highest employee engagement in the organisation
Knowing what to do and consistently doing it are two different things.
Your people can have the right strategy, systems and experience — and still struggle to execute consistently when pressure increases.
FOCUS
Priorities shift and attention goes to the wrong things.
CONFIDENCE
Difficult conversations get avoided and decisions become less decisive.
BEHAVIOUR
Good habits disappear when pressure, uncertainty or setbacks increase.
Recognise any of these?
That's not always a strategy problem. It's a human performance problem.
Commercial strategy only becomes commercial performance through Performance Capacity.
Performance Capacity™ is the human capacity to execute consistently under pressure, complexity and change. It shows up in how people focus, lead, make decisions, handle setbacks, take ownership and perform when the pressure increases. And ultimately, it should show up in the numbers.
Pipeline · Conversion · Revenue
Learn moreIndividual Capacity
Leadership Capacity
Performance Environment
Different execution problems have different causes. The work starts by identifying which capacity is actually limiting performance.
From capacity to commercial result
FOCUS
Right opportunities
Better pipeline quality
OWNERSHIP
Proactive deal control
More consistent progression
RESILIENCE
Performance through setbacks
More consistent execution
Human performance isn't separate from commercial performance. It's what produces it.
How we work
Four ways to build capacity
Keynotes & Workshops
Bring Performance Capacity™ to your team.
Practical keynotes and workshops on the human side of commercial performance — how leaders and teams build the focus, resilience, ownership and consistency required to perform under pressure.
Tailored for leadership teams, sales organisations, company events and founder communities.
Planning a session?
“We've always had big ambitions.”
Working with Philip has helped us turn them into consistent execution — with clearer priorities, stronger performance and greater capacity to grow.
Einar Michaelsen, Founder, Circular Resale
Read the caseTry it yourself
1/4 — Build your model
What would it actually take to hit your revenue target?
See what your revenue engine needs to produce — and where the biggest performance gaps may be.
Focus on pipeline, opportunities and win rate.
Common questions
What people ask before reaching out
The core offer is Performance Capacity — the human capacity to execute consistently, under pressure, complexity and change. I apply it inside a commercial context I understand deeply, from 15 years in B2B sales. This isn't a replacement for your existing sales leadership, go-to-market strategy or RevOps — it strengthens the execution layer beneath it.
B2B sales organisations and their leaders, where the strategy is already ahead of the execution.
The Performance Capacity Audit surfaces what's missing and a blueprint quickly. 1:1 Executive Performance Coaching runs a minimum of 3 months, and Performance Capacity Programme typically runs a minimum of 6, up to 12 months. The diagnosis is fast; building consistent execution takes sustained work.
Engagements can focus on the individual leader through 1:1 Executive Performance Coaching, or extend to the wider team through Performance Capacity Programme, depending on where it's needed most.
Most engagements start with the Performance Capacity Audit, to find what's missing before deciding what's needed next.
The goal is simple: build a sales organisation that performs better without depending on me. People take greater ownership, managers coach rather than rescue, and execution becomes more consistent. Where there are weaknesses, we identify them, address them, and measure the result.
Yes. The intervention changes with the size of the organisation. With smaller teams I may work directly with individual sellers and managers; at scale, I work through leadership, managers and cohorts to embed Performance Capacity into the existing operating system.
15 years in commercial performance led me to human performance.
I started by building commercial systems designed to improve performance. But systems don't execute—people do. That took me deeper into human performance and the capacity people need to execute when pressure, complexity and expectations increase. Today, I bring those two decades of thinking together: deep commercial context with specialised human performance capability.
- 15 years in B2B sales, growth and commercial leadership
- Background spanning CRM (Lime Technologies), HR tech (Winningtemp) and sales performance tech (SalesScreen)
- Experience building and leading high-growth commercial organisations
- Revenue Architecture Mastership
- Hintsa Performance Coaching Certification — completing 2026
Setting revenue targets is easy. Hitting them is hard.
Build the capacity to perform when it matters. Find out what's limiting performance — and what to do about it.
Newsletter
Monthly thinking on performance capacity, written from the field.
Just what's working, nothing more.