Build the capacity your commercial ambition requires.
Higher targets, a new market or a growing team can demand more than your current way of working supports. Performance Capacity™ connects clear direction, practical skills and human capabilities with the leadership and organisational conditions people need to apply them.
15+ years in B2B sales & leadership · Revenue Architecture Mastership · Certified Performance Coach
60 minutes · No cost · No obligation
Trusted by founders and leaders at
Developing execution in a new market
Philip worked with Ignite’s Swedish sales team on focus, ownership and confidence in the context of business cases, stakeholder management and deal prioritisation.
4.6×
Revenue
Revenue versus the previous comparable period.
67
eNPS
Employee Net Promoter Score: how likely employees are to recommend their workplace.
Client-reported team results: 4.6× revenue versus the previous comparable period and eNPS 67. They reflect the team’s work and commercial context, not isolated effects of coaching or the framework. They are not a guarantee of future results.
“We've made a huge quality journey.”
Remi Morken, CCO, Ignite Procurement
COMMERCIAL DEMAND
What does your next stage of growth require from the team?
Higher targets, new markets and AI-supported workflows change what your organisation needs to deliver. Leadership must translate those demands into clear standards, stronger capabilities and ways of working that support execution.
Higher targets may require better qualification, customer conversations and follow-through, not merely more activity.
New markets or larger customers require stronger business cases, stakeholder management and the ability to handle uncertainty.
AI can support research and preparation. Leaders need to set standards for judgement and customer interaction, and ensure any time saved supports better commercial execution.
Growth requires team judgement, rather than defaulting to senior rescue. Senior involvement can be valuable when its purpose is clear.
We start with the commercial demand, examine what is limiting performance and agree what needs to change.
The same sales problem can have different causes.
Stalled deals can reflect weak qualification, unclear customer value, capability gaps or leadership and process conditions that undermine execution. We examine the constraints, including commercial direction, before deciding what needs to change.
“We've always had big ambitions.”
Working with Philip has helped us turn them into consistent execution, with clearer priorities, stronger performance and greater capacity to grow.
Successful-founder development focused on priorities and energy. Company growth is not an isolated measure of coaching.
Einar Michaelsen, Founder, Circular Resale
Read the caseServices
Three ways to build capacity
After an initial conversation, you receive an individual proposal with focus, scope and price before you decide.
Not sure where to start? Book a Performance Review
Clear direction. The capability to act. The conditions to perform.
Performance Capacity™ connects commercial direction with Sales Excellence, Human Performance and the leadership conditions for execution. We identify what the work requires, what is limiting performance and what needs to change in practice.
- Core
- Do people understand what matters and what good looks like?
- Capabilities
- Can people do the work, including when it becomes difficult?
- Environment
- Does the organisation support the performance it expects?
“I can highly recommend Philip Kerr if you want to strengthen sales in your business.”
Merete Østerud, CEO, START i Vestfold
Commercial Performance Advisor
My background combines building and leading B2B sales operations with human performance expertise. I work with commercial leaders on the demands of growth, the capabilities their teams need and the leadership practices that help those capabilities translate into consistent execution.
- 15 years in B2B sales & leadership
- Hintsa Performance Coaching Certification, in progress
- Revenue Architecture Mastership
Common questions
Questions before we talk
Performance Capacity™ connects commercial direction, practical selling skills and human performance with the leadership, processes and systems that support execution.
Core sets direction and standards. Within Capabilities, Sales Excellence develops practical selling skills, while human capabilities help people apply those skills with confidence, focus and consistency under pressure. Environment covers the leadership, processes and systems that support the work. We practise in real customer conversations and deals through preparation, decisions and follow-through on agreed next steps. Performance psychology and frameworks developed in elite sport support the human side of this work.
For leaders, clear commercial priorities, expectations, effective coaching and accountability work together to support consistent execution and team ownership.
Progress is tracked through agreed behaviours and relevant sales indicators.
I work with B2B commercial leaders and founders on their own leadership, with one sales team on shared selling work, and with relevant leaders and teams on broader organisational needs. The focus of the change determines the collaboration, not how many people attend. Individual seller coaching can support a team engagement; it is not a separate offer.
Start with a 60-minute Performance Review, at no cost and with no obligation. We examine a leadership goal, a team selling challenge or a wider organisational need and identify clear priorities and a recommended direction for the next 90 days. Then we assess whether further work together makes sense. If there is a fit, you receive an individual proposal with focus, scope and price before deciding what comes next.
In 1:1 leadership work, we follow decisions, clarity of expectations, how you develop others, delegate and handle pressure. For team and organisational work, we track progress as follows.
We establish a baseline and agree behavioural measures alongside commercial indicators. Pair qualification evidence with deal progression and conversion; stakeholder roles and commitments with progression; and preparation and follow-through with escalation patterns. We review progress and adjust the work. These indicators do not guarantee results or establish that our work alone caused a change.
PERFORMANCE REVIEW
What does your team need to deliver next?
Bring a leadership development goal, a team selling challenge or a wider organisational need. In a 60-minute Performance Review, we examine what has changed, where change is needed and the priorities for the next 90 days.
A REAL CHALLENGE
We examine a concrete leadership, team or organisational need and where change is needed.
WHAT NEEDS ATTENTION
We identify clear priorities and a recommended direction for the next 90 days.
WHETHER WE FIT
With those priorities in view, we assess whether further work together fits your leadership, team or organisational needs.
60 minutes · No cost · No obligation
Based on the Performance Capacity™ framework.