Philip J. Kerr
Built inside real pressure

Philip Kerr, Sales Performance Coach, Oslo, Norway.
I coach B2B sales leaders and teams on human performance under pressure. Fifteen years in B2B sales & scaling led me here: building and leading SaaS sales and go-to-market organisations across Nordic tech, from commercial execution at Lime Technologies, to employee performance at Winningtemp, to sales performance management at SalesScreen. You don't have to explain B2B sales pressure, sales targets or scaling pains to me. I've already lived it.
Systems don't execute. People do.
I saw what separated potential from consistent execution as responsibility and pressure rose: decisions under uncertainty and the ability to lead yourself. That led me to performance coaching, performance psychology and mental training. I am completing the Hintsa Performance Coaching Certification (in progress); its methodology has been used in Formula 1.
Commercial performance and human performance aren't separate problems, they're one system.
That's Performance Capacity: the combined capacity of a person, a team and their commercial environment to execute consistently, not just plan well. Today I work with leaders, executives, and sales and commercial teams to close that gap. Sales and commercial organisations remain my strongest area of proof.
What I believe
You cannot outperform your system.
Behaviour is the lever.
Sustainable performance is designed.
Background
Performance
Hintsa Performance Coaching Certification — in progress, expected 2026
NLP Master Practitioner
Commercial
15 years in B2B SaaS sales, growth and commercial leadership, most of it inside Nordic tech and SaaS
Scaled Winningtemp Norway 16x from market entry to €3.6M ARR
Certified Mastership in Revenue Architecture — the commercial-systems side of the work
Think there could be a fit?
Start with a Performance Review. We'll spend 60 minutes looking at your situation, ambition and where performance could go further.
60 minutes · No cost · No obligation