Services
Close the gap between strategy and execution.
Performance coaching, founder coaching, revenue team coaching and audits for scaling B2B SaaS companies that need stronger execution under pressure.
Three ways in
One principle: high performance is built from the bottom up.
We start beneath the surface — with the individual — then strengthen the team, the leadership and the strategy around them.
Where the gap lives.
Performance & Revenue Audit
One 90-min session + written summary
A focused look at how you, your team and your business actually operate under pressure — not how it's supposed to work.
- Format
- 90-min session + written output
- Best for
- Founders and CROs who want to understand the gap before committing to a longer engagement.
Start below the surface — with you.
Founder & Revenue Performance Program
6 sessions over 3 months
For founders, revenue leaders and key individuals who need to perform with more clarity, ownership and consistency when the pressure is on.
- Format
- 6 × 60-min sessions
- Best for
- Founders, CROs and VP Sales who need to perform at their ceiling while leading others through growth.
Carry the ambition together.
Team Performance Partnership
3–12 months
For revenue teams going through real change — restructuring, a new ICP, a new process, a new market, a higher bar, or a bigger ambition.
- Format
- Tailored setup — 1-on-1 coaching, team sessions, leadership check-ins, workshops or advisory support
- Best for
- CEOs, CROs, founders and VP Sales leaders who need the team to carry the ambition — not just understand it.
How they work together
Not three separate products. One system, entered at different depths.
The Performance & Revenue Audit finds where the gap lives. The Founder & Revenue Performance Program strengthens the individual carrying the most weight. The Team Performance Partnership ties it all together.
Most engagements start with the audit, then go where the gap is.
Common questions
What people ask before reaching out
Performance coaching helps revenue teams build the clarity, ownership and behavioural consistency needed to execute under pressure.
This is for founders, revenue leaders and revenue teams in B2B SaaS companies where growth, complexity or pressure has created a gap between strategy and execution.
Sales training teaches skills and process. Performance coaching builds the human capacity to apply those skills consistently when it's hard. Most teams don't have a knowledge gap. They have an execution gap.
I help with inconsistent execution, weak ownership, lack of focus, founder dependency, pressure, unclear priorities and the gap between knowing what to do and doing it consistently.
Both. I work one-to-one with founders and leaders, and with revenue teams through structured coaching programs.
Based in Norway. I work with clients across the Nordics, primarily B2B SaaS and growth companies, in English, Swedish or Norwegian.
Find the right fit
Not sure which engagement makes sense? Start with a conversation. If it's not the right fit, I'll tell you that too.