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What elite sport brings to performance coaching in sales

How goals, preparation, purposeful practice and feedback inform Philip’s work with B2B sales professionals.

My interest in performance coaching grew from my own experience of receiving it while working in sales and leadership.

Principles associated with elite sport influence how I work: meaningful goals, preparation, purposeful practice, feedback and attention to the conditions around performance.

In sales, that means developing the person as well as preparing for the task. We connect ambition to personal drivers, work on responses to pressure and build a rhythm of practice and reflection. Real sales situations give us a place to apply and review that development.

I am continuing my development through the Hintsa Performance Coaching Certification, currently in progress. Performance Capacity is my working framework; it should not be confused with the Hintsa model or presented as a validated scientific assessment.

What would help you or your team move forward?

Explore the Embedded Performance Partnership or bring a goal you want to grow towards.

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